Your New Career – Introducing Guest Contributor – Mr. Jordan Corn

This marks a new chapter in my articles, a contribution by a guest writer.  I have known Jordan Corn for many years.  He, like me, spent many a night and weekend doing improv.  He’s also an IT person.  Also worked (works) for AAA.   However, he’s a far better musician and quicker on the wit than I ever was.  He was able to get along with people with whom I never could.  And his advice was always measured and well-reasoned.

Anyway, when I found myself in search of my next occupation, Jordan reached out to me, and was supportive and helpful, as you’d expect from a kind human being.  He forwarded me something he had written when he, himself moved on from a long-term engagement.  I found what he had written to be useful and pertinent, so I asked him if I could republish it.  I also asked him to please write a forward for it, which he graciously did.  So please enjoy this diversion from what The Monkey customarily writes.


About a dozen years ago, I was called to a “quick meeting” in a conference room I had never seen.  My sixth sense was tingling, and for about the only time in my life, it was 100% accurate.  To this day, I don’t know how I figured it out, but I was there to learn I was being separated after 23 years of a successful career.  I had worked in chemical process automation, quickly rose to manage a group charged with automating a global business’s manufacturing sites, later managed the company’s plant-floor Y2K program, then drove a knowledge management effort, and was now in enterprise IT architecture and strategy.  My resume read like a textbook from the era.

Thanks to that sixth sense, I was one of the few people who wasn’t utterly shocked by what transpired in that “quick meeting”.

For weeks and months afterward, people at my now-former company would reach out to see how I was doing.  Their outreach overlapped with the network I was building as I moved forward and met different people.  I came to realize that talking to them was very different from talking to my newer contacts.  This awareness prompted me to document the three types of transitional networking in which I was engaged.  To this day, I believe the model I discovered helped me put the past in perspective and accelerate my forward progress.
-Jordan


Three Kinds of Transitional Networking

Introduction

Career coaches heavily – and rightly! – coach professionals on the value of networking in order to land their next job.   So, upon the loss of a job, it is natural for a professional to embark on a personal networking campaign.

Unfortunately, the guidance on productive networking is spotty, and its successful execution is rare.  In part, productive networking is difficult because we generally tend to be more comfortable around people we know and find expanding our network to be a challenge.  Compounding this is the fact that employees in transition are emotionally wounded, and do not wish to appear as needy.

If you are an employee in transition, an effective networking model should successfully balance your needs for comfort, emotional support, and productivity.  It should provide opportunities for connection, catharsis, grief, personal development and growth,  and, of course, employment.  The three-tier model described here meets all of these requirements, and provides a mechanism to actively manage – or at a minimum, to be aware of – time spent in different forms of networking.

It is important to keep in mind that this is only a model, and as such, it is not perfect.  Activities that appear to fit into one classification in the model may turn out to cross lines, or be entirely misplaced.   Some activities may not seem to fit the model at all, or their fit may be apparent only in retrospect.  However, this model is useful in allowing you to observe and govern your own behavior in the quest for forward motion.

The Model

Backward Networking

“Backward Networking” is the act of connecting, staying connected, or reconnecting with employees in the place the professional has just left.   Wanting to do so is often a natural reaction to the loss of a job.  Typically, you are given a number of weeks’ notice before termination.  During your final weeks, you may spend significant time in the office, perhaps seeking employment elsewhere in the company, and in all likelihood, receiving emotional support – or at least friendly inquiries – from coworkers.
Upon termination, it feels natural to continue these relationships.  These people are seen as friends, and continuing to network with them offers a sense of continuity in a harshly changed world.  They offer an ongoing view of what is happening in the organization, and may even offer leads.  There is comfort in associating with them, a sense of connectivity to the past, and they’re generally easily accessible.  Early association with them is emotionally healthy.

As time passes, however, you should come to realize that it is limited – and diminishing – value in maintaining these backward connections.  As you move forward in your job search, much of what individuals at your former company have to say will seem unimportant, and will in fact be counterproductive.  Much of what they want to do is to commiserate.  Many of them are looking for a progress report; they want to know how you’re doing.  Some of them live in fear that they too will lose their jobs, and they are seeking to understand the transition process and its impact.  And, in all fairness, some of them do in fact simply miss you and want to stay connected.  So there is a strong possibility that you will continue to receive invitations from them.

As these invitations arise, or as you ponder the prospect of a lonely day and consider contacting someone from your former place of employment, consider the value in it for you.  Commiserating about your former organization and management is comforting, but after a point, it provides you with little value.  Progress reports are useful, but to those who receive them, not to you.  Furthermore, progress reports are risky.  There may be people in your former organization whom you do not want to update on your progress, and once you’ve started updating former colleagues, you cannot control how that information is disseminated.  Explaining the transition process and its impact to former colleagues is likewise helpful to them, but likely only minimally to you.  The only real value, then, in maintaining these connections is social.
This is not to suggest that you should completely avoid networking with your former colleagues; only that you understand that you’re doing it entirely for social reasons, and to have little expectation of a return on the investment of time, other than immediate gratification.  So network with your former colleagues, but with several caveats:

  • Recognize that it will not advance your search
  • Recognize that you are doing it for social reasons only
  • Limit the amount of time you spend on it! …and…
  • Exercise caution in what you report to your former colleagues

Lateral Networking

In its most basic form, lateral networking is exactly what it sounds like – that is, networking with people who, like you, are in transition.  People in transition can come from any number of places.  They can be colleagues who were dismissed when you were.  They can be people you meet at professional associations, job fairs, etc.  You might meet them in career networking groups, or via e-mail lists.

People in transition are excellent networking colleagues, for a number of reasons.  First, and perhaps foremost, they are going through exactly what you are experiencing.  This makes them prime – and much safer – candidates for commiserating, swapping stories, and sharing learning.  Second, they are on the lookout for job leads.  Therefore, they may be aware of the opportunities that you have yet to encounter.  Third – and this is especially true if they do not come from your previous organization – they know people who you don’t.  This can make them excellent sources of contacts in companies you may be targeting, contacts with recruiters you have yet to meet, etc.

People in transition can do far more than finding your contacts.  They are excellent sources of feedback on resumes, cover letters, references, job applications, etc.  They are good sounding boards, too; once they know you, they can offer you significant advice on how to advance your search, what avenues might be wise to consider, and where you might be wasting your time.  They will usually do this both constructively and sympathetically, as they are in the same position you are.

Much has been written lately about the benefits of job hunting in groups, which is of course an activity ideally suited to people in transition.  Among these benefits are having someone to ask questions of a potential employer that you as a candidate do not want to ask, strongly targeted leads, and the ability to effectively attend multiple networking events simultaneously.
There is also an enormous emotional reward in interacting with people in transition.  They understand what you are experiencing, and can be truly sympathetic.   You will want to reciprocate the help they offer you.  You will find doing so to be truly uplifting, both for the impact it has on those you are helping and for the feeling of worth it provides to you.

People in transition are excellent antidotes to the lonely days you will likely face during your transition.  With a broad enough network of them, you should have little trouble finding someone to talk to, have lunch with, or plan an outing with, whether it be to a job fair or the local coffee shop.  Be warned, though; when your colleagues in transition find jobs, you are likely to experience an emotional setback.  Just remember when that happens that your newly-landed friend may be able to help you find a job in his or her new organization.  And remember too that there are always more people entering transition, many of whom would benefit from your experience, and many of whom can open new doors for you.

It is important to recognize the role of people from your organization who lost their jobs when you lost yours.  While these people can be excellent lateral networking contacts, you need to ensure that your connections with them don’t take on too many elements of backward networking.  Just as with your backward networking contacts, reminiscing about the past and complaining about your former employer is of limited value.
Lateral networking can extend beyond people in transition.  A broader definition of lateral networking is interacting with people who may (or may not) be able to help you move forward, or whom you may (or may not) be able to help.  This broader definition would include:

  • Recruiters who might or might not be aware of opportunities for you
  • People currently employed at other organizations (including your former company) who you know are job-hunting
  • People in professional associations who might be able to connect you with leads

Forward Networking

Forward networking is the act of connecting with people who are likely to move your search along.  Clearly, these are the people with whom you want to spend as much of your time as possible or as much of your time as possible seeking.

The most obvious forward networking contacts include hiring managers and interviewers, HR staff at companies at which you are pursuing leads, and recruiters who have approached you with definite leads.  These individuals are clear gatekeepers as you approach specific jobs, and so must be treated differently than either your lateral- or backward-networking contacts.

There are other, less obvious people who fit the criteria of forwarding contacts.  You likely have friends or acquaintances who can either help you network into their companies or perhaps even hire you.  You may be connected to these people in any of an infinite number of ways – they might be neighbors, fellow volunteers, members of professional organizations to which you belong, members of your religious organization, former coworkers, etc.

You already know how to behave among the gatekeepers – attentiveness, a positive, can-do attitude, and a blend of assertiveness, humility, and curiosity are essential.  In dealing with these individuals, you cannot complain about the past, commiserate, or have down days.  While the less obvious forward contacts rarely are immediate gatekeepers, you must treat them as if they are.  By default, you should view every forward connection you make as an interview.  While most of your contacts will not be as formal or intimidating as a panel interview, it is crucial to assume that each person with whom you forward-network is judging you as a potential candidate.  This is true regardless of whether your contact is as simple as a casual e-mail request, or as involved as an office visit and lunch.

Finding forward contacts is a matter of talking to people.  Your lateral contacts are an excellent starting point.  Job postings often provide contacts.  Beyond that, the most effective way to find contacts is to be clear that you are job hunting, without appearing needy.  Don’t hesitate to let friends, neighbors, fellow congregants, and professional colleagues know you’re looking.  They will suggest contacts to you.  You may even make a few useful forward connections through your backward contacts, but approach these by initiating targeted requests (i.e. “Bill, I recall that you used to buy from GreatCo.  As I recall, Joe was your salesman there, wasn’t he?  I’d appreciate it if you could provide me with his contact information.”) rather than as part of general networking.

Spend as much time as you can finding and connecting with forwarding contacts, but remember, when you’re exhausted, having a bad day, or have simply run out of ideas, to go back and connect with your lateral contacts to get re-energized.

The Blur Between Lateral and Forward Networking

There is clearly a gray area between lateral and forward networking.  Some people you think are lateral contacts will turn out to be forward contacts.  Some people who start as lateral contacts may become forward contacts.  Some people who you think are forward contacts may lose their status as you learn more about them, or if their position changes.  Here are some guidelines for dealing with the blur between these two classes of people:

  • Assume that anyone you meet who is working for a company that might hire you is a forward contact, until you have reason to believe otherwise. Therefore, do not assume you can safely commiserate with them.   After all, you cannot control what they may say to a potential gatekeeper who asks about you, so why give them anything negative to relate?
  • Similarly, approach people who are in transition cautiously – do not simply assume that because they are in transition, they are lateral contacts. Use your early interactions with them to determine their role.
  • Take care in dealing with lateral contacts who have landed, and therefore have potentially become forward contacts. It is quite possible that you have shared more with these people than you would with other forward contacts.  The good news is that since they shared an experience with you, they are likely to be significantly more forgiving of your grievances than other forward contacts would be.  However, once they become forward contacts, you should shift your attitude in dealing with them, and look to other lateral contacts for commiseration.
Your New Career – Part 3: Social Media Presence

Hopefully, by now, you’ve prepared your toolset for the job researching and interviewing process?  If not, go back and read a previous article.  I’ll wait.
Until now we have focused on relatively simple areas to address, including your emotional health.  Look for a guest post shortly about what happens to your network of friends after you are unemployed.
Now we have to turn our attention to one of the more difficult tasks.  This one is particular will take some time and creativity.

It’s time you “professionalized” your social media presence.

By that I mean, review:

  1. Your Facebook Page
  2. Your LinkedIn Page
  3. Your Twitter Account
  4. Your Instagram Pages
  5. Your Snapchat Account
  6. Any other public social media (blog posts, Pinterest, MySpace, Tinder, etc.)

A Little Primer on Social Media and the Interwebs

Facebook has been in the news recently (April 2018https://www.theguardian.com/uk-news/2018/may/06/cambridge-analytica-kept-facebook-data-models-through-us-election) due to a scandal with Cambridge Analytics where they scraped Facebook data and used it to build a persona for millions of unwitting Facebook users.  This persona was then leveraged to generate specific political ads based on that user’s likes and dislikes to guide them to vote for a particular candidate.  It was generally considered illegal not because of what was attempted, but because it was allegedly done without Facebook’s knowledge/consent.  It’s okay though, Zuckerberg apologized (https://9to5mac.com/2018/04/10/zuckerberg-apology-to-congress/).

Mind you, big data engines and machine learning algorithms can now categorize you based on studying all of your online presence, including emails and text messages.  You must know by now that your Alexa queries are used by Amazon to suggest products and services – and that this information is sold to others.  So it’s important to know what sort of footprint you’re leaving out there.

Try this – search for your name online using Google.  Too many hits?  Enclose your name in quotes.  Note how Google search often finds you very quickly and has links to a host of information including company career names, media posts, Facebook pages, ReverbNation (if you’re in a band), and others.  You are very easy to find, it’s hard to erase the Internet trail you’ve left out there, and it tells potential employers a lot about you.  See if you can find out where you live, who lives there with you?  Your property taxes?  Easy.  The cost of your home?  Yep.  Mugshots?  Check.

See a photo of the front of your house?  Yep, thanks Google!  note that in itself says a lot you.  Live in a dangerous neighborhood?  Is your yard full of weeds and is there graffiti on your garage door?  Search for your home on Google maps and use Street View to navigate to the front of your house.

And this information will be out there forever, or until aliens take it down with an EMF pulse (http://www.foxnews.com/tech/2014/01/14/emps-how-to-detect-blast-that-could-darken-world.html).  EMF is unbelievable.

The Folly of Using Your Actual Name

While it might be tempting to come up with user names that reflect your real name — especially since it’s often easier to make up a unique user name by using parts of your actual name – that’s a very bad practice.  This makes it easier for online searches and machine learning algorithms to compile a list of all your recent activity and associate it to you personally.

If possible, then, make up a user name that means something to you and your friends, but doesn’t generally link to your actual name.

Gmail is Your Friend (This Time)

Another way to find links between your accounts is to look at the contact email address (or phone number) on your profile.  First, you should resist the urge to provide a phone number except for some very specific security-related functionality (to text you to unlock a bank account).
But more importantly, if your email address is sammysosa@aol.com (see my previous post on not using AOL as a domain), and your name is actually Sammy Sosa, then you should not use this email in your profile information on social media.  Instead, use Gmail to create a new account called something like “baseballhero78@gmail.com” and use that in your profiles.  Set up your email client (Outlook, Mac Mail, Gmail) to receive emails from that account.  You can still use sammysosa@aol .com (or better yet, @gmail.com), but use it for professional correspondence and things that you aren’t ashamed of sharing with potential employers.

Google is Not Your Friend (Usually)

Keep in mind that by using Google Gmail, you’ve already agreed to allow Google to scan all of your emails, advertise to you based on your email content, and potentially share this information with others.  The same goes for searching.  Everything you search for is remembered by Google and your ISP’s to be used to market and study you.  The same goes for any events you put on Google Calendar.  And for YouTube videos, your search for, channels you subscribe to, and any videos you watch – all of that is owned by Google, but licensed for your use.  Thanks and Neat!

True Story => Recently I was in the market for a new car.  I searched for Mazda CX-9 to read up on dependability and see reviews.  After only a few of those searches I started getting ads for that Mazda, and emails from Mazda.  Creepy.  After only about 15 minutes of searches.

Twitter-mania

Twitter has made it easy to communicate with vast arrays of people, publicize your personal opinions, and follow organizations that may interest you.  Twitter rage is a thing, where a Twitterer will tweet angry things at various politicians, actors, social media outlets, organizations, etc.  Rarely do you get a response, but your Twitter friends who share the exact same feelings as you will Like the tweet.

Under the same guideline as “don’t use your real name”, you should not have a Twitter handle (or associated profile email address) that you use to tweet anything that a prospective employer should not see.

If you would like to stay on Twitter and rant, leverage a Twitter handle that cannot be linked back to you by name.  Or, if you have a lot of followers due to your clever tweets and amazing Twitter polls, change the name of that account to something that is not readily linked to you.  Then start a new Twitter handle that you can use for personal and professional tweets.  Then link the professional account to your personal email and take the time to follow a number of industry icons.  Do NOT Tweet anything using this personal account that would tip people on your personal political opinions, and don’t tag your “rant” account from your personal account.

“But I’ve Gotta Be Me!”

Sure, thanks for that.  That’s what the Russian bots said.
Listen, you don’t know what the political leanings are of the people who will be reviewing your resume.  TECHNICALLY, Human Resources and prospective interviewers are not allowed to look for any social media presence, but the reality is that it often happens.

Most mature employers and recruiters can set aside their personal opinions and interview you objectively.  But some cannot.  And when you are in search of a job, you need to be a clean slate.  Or at least a professional slate.  Heck, you can use your professional social media account to research a prospective employer and even Like or retweet stories the organization puts out there.  Great way to show that you support what they are doing.

Facebook

Another “same deal here”, but a little more difficult.  Facebook does allow you to mark your account private and not allow search engines to find you.  And you should immediately do that.  However, the world is a small one (thanks Disney!) and while it’s full of joy, it’s also full of fears, but there’s so much that we share, that it’s time we’re aware.  It’s amazing how many people operate in similar social networks.  A recruiter may be a friend of a friend who is a cousin of a family member of yours and stumble upon your information.  And that could be good or bad, but you’d prefer it was neutral.
Here are some things you can do on Facebook –

  1. Create a private and a public persona. That is, create two FB accounts and use the private one for sharing opinions about politics or Selena Gomez.  Come on, Selena.  Charlie Puth is adorable!
  2. Lock down your account.  FB allows you to control how posts are viewed, so do NOT allow your posts to show up publicly.  Create groups of FB friends that you want to include in your most personal views, and another group for views that are relatively benign.  Use the appropriate visibility when posting.
  3. Delete your Facebook account. A bit extreme, but Facebook popularity has been waning recently.   Deactivate or delete your account.  You can download all of your content in case you want to re-activate it at some point.
  4. Clean up your Facebook presence. Yep, look at the “likes” you have set up for movies, books, other companies, political affiliations —  and drop the ones that could be polarizing.  Looks through your recent posts and delete those that are highly political or extreme.  DELETE any photos that are suggestive, including a certain lack of clothing or where you were drunk and riding that Skeedoo up onto the dock, while holding a beer.
  5. Do NOT list your Facebook account on your resume.  See previous sentence.  Read it again.
  6. Create a business/organization Facebook account. If you use your personal Facebook account for another venture such as a restaurant, professional service, a personally run company, a social group, etc. it’s just as easy to create a second account and move all of that content from your personal account to your organizational account.  Then do not link the accounts, and be careful when you tag one account to the other.    Facebook provides some nifty tools for organizational pages.
  7. Remove information that would lead people to know your age, your marital status, your employment, your sexual preferences, your religious affiliations, etc.
    Mark the following bio items private or hidden:

    1.  Birthdate
    2. Relationship Status
    3. “Looking for a (man/woman/elf)”
    4. Job details, if not pertinent to your job search.  If LinkedIn says you were employed until last month, and Facebook says you’re now waiting tables at a Wawa, then remove the Wawa.  There’s nothing wrong with waiting tables at Wawa.  But it may not be pertinent to your desire to be a Vice President of Technology.
    5. Education years – people can figure out how old you are if you graduated from high school in 1983 or if all your likes are from 1966-1969 (Star Trek TOS!).
    6. Bio quotes that may not be funny to everyone: “I killed Amelia Earhardt”.  I mean, okay but why?

Remember that everything you do on Facebook, including Likes, Tagging, Comments, Locations are used by Facebook (and sold to others) to paint a picture of you.  What do you want that picture to say about you and your employability?

Profile Photos

Review all of your social media accounts and make sure your profile photos are professional. They don’t need to be a headshot in formal attire in front of a clearly fake backdrop, with mood lighting.  But they should avoid anything that suggests you’re not professional.  Also a blurry shot (or pixellated one) tells me that you don’t have many photos of yourself or that you’re not very technologically adept.  If you don’t know how to crop your head out of a photo and/or reduce or enlarge a photo without creating blurriness, ask a more techno-savvy family member to assist.

Update your photos every few years.  Using one from 15 years ago will surprise an employer when you show up as someone much older looking.  That’s not to say employers should be avoiding hiring older applicants, only that it’s misleading and may suggest to your employer that you’re vain, disingenuous, or haven’t paid much attention to your Internet accounts (or hair color) recently.  Do the same if your look has changed recently.
Select a photo where you’re smiling naturally, not making a “duck face”, not trying to be seductive, not brandishing a weapon,  not wearing a bikini,  not with any part of your body duly exposed, etc. – I think you get the… picture.
And as you take informal photos in your personal life, keep an eye out for ones that have a nice image of your face, smiling and natural.  Put a copy of those in a folder because a) we both know that we rarely take good photos anymore and b) it could be useful for a future profile pic.   At some point, crop the rest of the photo out and use that for your headshot.

Note: if you’re an actor/actress, there’s a whole other aspect to headshots that are beyond the scope of these articles.  That’s when you need professional services.

In general, look at your profile photo and objectively ask what it says about you.  Or better yet, ask your mother what it says about you.

LinkedIn

This is such an important one that I’m going to devote the next post to it (3.5).  THIS is the main online tool in your job search and it likely needs cleaning up and refined.  More on that later.

Sealing The Email Address Part 2

This is so important that I’m going to keep harping on it, like a seal.  Like a Harp Seal.
harp-seal-pup-1a-1996-xl.jpg
For your resume or for any correspondence to potential employers, you must have a professional email address. Drop the funny names (buymymonkey, anyone?) or antiquated domains.  Create a brand new and professional email address that reflects a polished and objective person.  Use that for professional correspondence, your resume, and social media profiles for professional use.

Summary

That’s just a quick take on what you need to do to your social media presence before you start applying for jobs.  It’s so critical that you appear professional, polished, and objective.  For me, it was surprising how much I was projecting about myself with my social media accounts all mixed and cross-referential.

It took me a few weeks to clean everything up but in the end, it allowed me to take two personas:  the guy you absolutely need to be employed at your organization and my informal social media presence.   Let no one cross the other!

And work to keep it that way, even after you’re employed.